Corporate Social Responsibility, CSR for short, is a company program that incentivizes and prioritizes employee involvement in philanthropic causes. It is a powerful way for a corporation to give back to the community and celebrate their ethical endeavors. With a CSR program, employees develop a civic mindset and continue to be charitable in their professional and personal lives.
Most notably, CSR programs help foster employee camaraderie and engagement, which ignites an incentive for employees to stay longer with your company. Being able to contribute time, energy, and resources for a cause inspires existing employees and intrigues job seekers. Building a reputation as a responsible business can lead to competitive advantage. Consumers often favor businesses who have goodwill policies, since this can reflect on how they treat their customers.
Sunil Misser, the Head of Global Sustainability Practice at PwC believes,"Corporate social responsibility is not just about managing, reducing and avoiding risk, it is about creating opportunities, generating improved performance, making money and leaving the risks far behind."
At Fit Pros, we understand that companies want to choose a philanthropic cause that aligns with their brand and overarching message. Fit Pros offers services such as inpatient ‘Get Well Soon’ card writing, a Live DJ Yoga Fundraiser, hospital mural painting, and more. Your company chooses the cause, and we provide the CSR platform, and then we donate a percentage of the proceeds.
Jeroen van der Veer from the Committee of Managing Directors for Shell states, "In my view the successful companies of the future will be those that integrate business and employees' personal values. The best people want to do work that contributes to society with a company whose values they share, where their actions count and their views matter."
Gore, Khurram Nasir, “Corporate Social Responsibility for a Digital World” 2016-Jul-08 acc.com/docket/articles/corporate-social-responsibility-for-digital-world.cfm
Taggart, Jim, “Should Corporations be Socially Responsible?” 2015-Aug-30