🎯 Make Open Enrollment Irresistible
- FitPros Workplace Wellbeing
- Jul 3
- 3 min read
How to Stop Employees from Snoozing on Their Benefits
(and Save 40% on a Virtual Fair)
If you're an HR leader, Open Enrollment Season is basically your Super Bowl—except the players don't always show up, the fans fall asleep in the stands, and the halftime show is you frantically emailing “PLEASE CHOOSE YOUR PLAN!!” for the hundredth time.
Sound familiar?
You’re not alone. Aflac found that 41% of employees say they spent 15 minutes or less reviewing their benefits during open enrollment, and nearly half (46%) admit they automatically re-enroll in the same plan every year without comparing options. (Aflac, 2022 Workplace Study).
But there’s good news:
When employers add interactive activities, education sessions, and incentives, employee engagement soars. According to the International Foundation of Employee Benefit Plans, 81% of employers using incentives reported better employee participation in benefits education, and 74% said their employees made more informed choices. (IFEBP, 2021 Survey).
Translation? People love benefits fairs, games, and well-being activities—even virtual ones.
Why It’s So Hard to Get Employees to Care About Benefits
They're busy.
Insurance jargon is scary.
They have to “ask their spouse” and then forget.
Benefits don't feel relevant until they really need them.
The truth is, benefits can be confusing—even life-changing choices get lost in the inbox. That’s why making it easy, fun, and social works.
The Secret Sauce: Make Open Enrollment a Fair, Not a Chore
Interactive virtual (or onsite) fairs are proven to increase plan selections on time because they:
✅ Make it social and engaging
✅ Give employees a dedicated time and space to focus
✅ Include direct carrier Q&As to cut the confusion
✅ Offer incentives or wellness activities they want to attend
Plus, virtual fairs work wonders for hybrid and remote teams.
You can deliver the entire experience anywhere, and everyone can participate without booking a giant conference room.
That’s Where We Come In: FitPros Virtual Health Fair
This year, make open enrollment so compelling that employees look forward to it.
Here’s what you get with our Virtual Health Fair (and why HR leaders love it):
⭐ A Full Month of LIVE Access
~80 virtual sessions: movement classes, expert workshops, cooking demos, mental health talks.
One company-wide challenge (Steps, Hydration, Session Check-in) to get people buzzing.
⭐ Integrated Carrier Meetings
We handle all partner coordination—Zoom links, decks, intake forms, ROI dashboards.
You (or your broker partner) simply add your own carrier session links to our LIVE app so employees register in one place.
⭐ Dedicated Client Success Support
We set up the backend and give you promo materials.
Employees just sign up with their email and name—easy peasy.
Want spouses to join? No problem—they can access, too. After all, sometimes they’re the real decision-makers!
💸 Limited-Time Offer: 40% Virtual Fair
For companies or brokers coordinating their own carrier meetings, we're offering 40% off our Virtual Health Fair. No other purchase required.
That means you can:
✅ Get 3+ LIVE virtual sessions each workday during the month of OE
✅ App based team challenge for your entire company
✅ Easily add your carrier meetings to the app
✅ Push notifications and emails to employees when register for session
📣 Tip Ready to Transform Open Enrollment?
Your employees deserve to feel confident about their benefits, and you deserve less stress getting them there.
Let’s make open enrollment season your best season.
🎯 Pro Tip for HR Pros
Remember: The easier and more fun you make it, the better the outcomes. Incentives work. Education works. And everyone loves a fair—even a virtual one.
Don’t just send emails this year. Let’s make it an experience.
📚 Pro References for the Data
Curious about implmenting LIVE all year long?
FitPros LIVE includes 600+ streaming sessions annually, unlimited challenges, AI employee engagement, and more
Check out our LIVE collateral with pricing
Click through the LIVE Demo to preview the experience
Get an idea of the sessions offered in this LIVE Q3 2025 Calendar
Also, check out this data-backed blog about how challenge in our app drives higher engagement when paired with virtual content.
Looking for more? Contact a Wellbeing Manager to discuss your organizational wellbeing needs.
We provide workplace teams with mindful practices, personal and professional wellbeing growth, fitness instruction, and opportunities for social connection. We aim to inspire the highest potential in people at work, in life, every day, so they can show up healthy and at their best.
